Blended ROAS
—
revenue / ad spend
Net P&L
$0
revenue − all costs
CAC
—
ad spend / purchases
Blended AOV
—
revenue / customers
Checkout Conv.
—
purchases / sessions
Customers
0
purchases in period
Action Items
- Loading...
Stripe Revenue
Charges
—
0 transactions
Refunds
—
0 refunds
Net Revenue
—
Balance: —
Strategy Roadmap
1
Creative Testing
Days 1–7 · $50/day
2
Validate Winners
Days 8–14 · $50–75/day
3
Scale or Pivot
Days 15–21 · $75–150/day
PHASE DETAILS
Ad Performance
| Creative / Ad Set / Campaign | Spend | Impr. | Clicks | CTR | CPA | Purchases | Status |
|---|---|---|---|---|---|---|---|
| Loading ad data... | |||||||
Kill / Scale Criteria
KILL
- ≥$25 spent, 0 purchases
- CPA >$15 after ≥$30 spent
- CTR <1.0% after 1,000 impressions
- Apply to individual ADS only — never kill entire ad sets
SCALE
- CPA ≤$10 (3+ consecutive days)
- ROAS ≥4x including upsells
- Frequency <2.0 and CTR stable
- Scale budget 20% every 3–4 days max
WAIT / PAUSE
- LEARNING: <$10 spend — never kill
- Do NOT kill in first 24 hours
- PAUSE: CPA >$20 for 3+ days
- PAUSE: Frequency >3.0 or CTR <0.8% for 3+ days
CPA Trend (Last 14 Days)
Full 21-Day Timeline
Funnel
Checkout Abandoned
—
sessions vs purchases
OTO1: Yellow Belt
—
of front-end buyers
OTO2: Workshop
—
of front-end buyers
DS2: Prompts Only
—
of OTO2 declines
OTO3: Green Belt
—
of front-end buyers
Traffic Sources
| Source | Medium | Campaign | Visitors | Views |
|---|---|---|---|---|
| Loading... | ||||
Bounce Rate
Total Visitors
—
Bounced (1 page)
—
Bounce Rate
—
UTM Campaigns
| Campaign | Source | Visitors | Views |
|---|---|---|---|
| Loading... | |||
Traffic by Hour (UTC)
Devices
Top Countries
Languages
Top Regions
Profit & Loss
Revenue
Gross Revenue
$0
0 front-end + 0 upsell transactions
Stripe Fees (est. 2.2% + $0.30/txn)
—
Gross Profit
$0
Gross Margin: —
Operating Costs
Meta Ad Spend
—
Other Expenses
—
Total Operating Costs
—
Operating Contribution
$0
Operating Margin: —
CAC
—
ad spend / purchases
Blended LTV
—
revenue / customers
LTV:CAC
—
target ≥3.0x
CAC Payback
—
days to recover
Revenue by Product
Cost Breakdown
Projections ⚠ estimate only
If current daily rates continue...
30-Day Net
—
—
60-Day Net
—
—
90-Day Net
—
—
Break-Even
—
daily revenue needed
Daily P&L
Ad spend shown as daily average — Meta API doesn't provide day-by-day breakdown.
| Date | Revenue | Ad Spend (avg) | Expenses | Net |
|---|---|---|---|---|
| Loading... | ||||
Add Expense
Total Expenses
$0
0 expenses
Monthly Recurring
$0
committed/month
Avg Per Day
$0
over 30 days
By Category
All Expenses
| Date | Category | Description | Amount | Recurring | |
|---|---|---|---|---|---|
| Loading expenses... | |||||
Load your actual metrics as the baseline to begin modeling.
Traffic & Ad Spend
Funnel Conversion Rates
Product Prices
Revenue Waterfall
ROAS
—
revenue / ad spend
Blended AOV
—
revenue / customers
CAC
—
ad spend / customers
LTV:CAC
—
target ≥3.0x
Lever Impact Analysis
Which single change moves the needle most? Ranked by net contribution improvement.
| If you change... | +Revenue | +Net | Impact |
|---|---|---|---|
| Adjust inputs above to see lever analysis. | |||
30 / 60 / 90 Day Projection
Cumulative net contribution at current scenario settings vs. baseline.
Current Balance
—
available
Cash In
—
period
Cash Out
—
period
Net Cash Flow
—
period
Transactions
| Date | Description | Amount | Type |
|---|---|---|---|
| Loading transactions... | |||
Spending by Category
Auto-categorized by merchant keyword matching.
Data Privacy: Your business data is sent to Anthropic's API only to generate responses. It is not used for model training under Anthropic's commercial terms. Data is deleted within 30 days. No customer PII is included in AI requests.
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